Marketing Consulting

Frequent Marketing Fears Of Entrepreneurs

  • If your marketing is weak, it means your message won't resonate with your customer base and they won't be return customers.

  • You need to let the Market decide whether or not your marketing is effective. This requires testing and an analysis of data.

  • If your marketing is disorganized you will confuse your customer, and customers hate confusion. If your marketing is Inconsistent then customers will go to competitors instead.

The Old Way of Marketing Is Trouble

The old way of marketing is just producing an array of content and crossing your fingers that it will work.

The old way of marketing is trying to be generic to capture generic market demand

The old way of marketing is following your competition and trying to generically copy your competition in hopes that it will be successful

The old way of marketing is being responsive rather than proactive. This puts you constantly behind the eight ball, always changing direction and strategy as needs in the market inevitably change.

The old way of marketing in the internet age is this unachievable idea that you need to be “everywhere all at once”, which is a near impossible task given the internet is an ever expanding ecosystem of information and applications.

The old way of marketing is having a marketing strategy roughly mapped out, but lacking the discipline to stick with that strategy.

The old way of marketing is trying to be in front of the buyer during their purchase decision (most likely investing in Google Ads and bidding on purchase decision keywords). The main problem with this is the customer doesn’t have any awareness of you and probably views your company as a commodity.

The MiyakiZilla Marketing Method Is A New And Different Way To Market

The new way of marketing thinks the old way of marketing is silly and deserves an adjustment, specifically a MiyakiZilla Adjustment.

The new way of marketing focuses on capturing demand and attention based on data. Doubling down on this concept, you want to understand the seasonality of demand so you know when and where to market and who to market to.

The new way of marketing focuses on your company capitalizing on its strengths. Essentially you want to know what your lanes are that you are best at and couple that with the biggest demands of your customer base. You want to show how you address the concerns of your customer in a unique and exceptional way.

The new way of marketing considers your Customer Journey. You want to be in front of your customer as many times as possible during your customer’s journey so that you are the most trusted and well known brand in their head, thus increasing the conversion rate of your marketing efforts.

To understand how you can capitalize on the new way of marketing, book a free consultation!

MiyakiZilla Marketing Consulting Focuses On 3 Key Areas

Knowing Your Strengths

You’ve got to market from a place of strength in order to have the most competitive and most compelling offer and message

Knowing Market Demand

Marketing is your opportunity to serve the consumer and that is the essence of Capitalizing on Market Demand

Reviewing Marketing Data

Stop “going with your gut” and start letting Marketing Data tell you the story of what’s working and what’s not working

Get Marketing Help Now

There Are Countless Ways To Market Your Business

In general there are countless tactics to market your business.  Below are 99 ways you can market your business:

  1. Create a Website: Ensure your business has a professional online presence.

  2. SEO Optimization: Optimize your website for search engines to increase visibility.

  3. Content Marketing: Create valuable content that attracts and engages your audience.

  4. Blogging: Regularly update a blog with relevant content.

  5. Social Media Marketing: Promote your business on social media platforms.

  6. Email Marketing: Build and maintain an email list and send newsletters.

  7. Google Ads: Use Google Ads for pay-per-click advertising.

  8. Social Media Ads: Run ads on platforms like Facebook, Instagram, and LinkedIn.

  9. Influencer Marketing: Partner with influencers to promote your product or service.

  10. Affiliate Marketing: Set up an affiliate program to reward others for promoting your business.

  11. Referral Program: Encourage current customers to refer new ones.

  12. Networking: Attend industry events and networking meetings.

  13. Online Directories: List your business in online directories.

  14. Local SEO: Optimize your online presence for local search.

  15. Online Reviews: Encourage satisfied customers to leave reviews.

  16. Video Marketing: Create and share promotional videos.

  17. Webinars: Host webinars to showcase your expertise.

  18. Podcasting: Start a podcast related to your industry.

  19. Guest Blogging: Write guest posts for other blogs.

  20. Collaborations: Partner with other businesses for joint promotions.

  21. Sponsorships: Sponsor events, podcasts, or local teams.

  22. Press Releases: Send press releases to media outlets.

  23. Public Speaking: Speak at industry events and conferences.

  24. Online Communities: Participate in forums and online communities.

  25. Content Syndication: Republish your content on other platforms.

  26. Case Studies: Share success stories from your customers.

  27. Ebooks and Whitepapers: Create downloadable resources.

  28. Free Trials and Samples: Offer free trials or samples of your product.

  29. Coupons and Discounts: Provide special offers to attract new customers.

  30. Loyalty Programs: Reward repeat customers.

  31. Retargeting Ads: Use retargeting to bring back visitors to your website.

  32. Pop-up Shops: Open temporary retail locations.

  33. Trade Shows: Exhibit at industry trade shows.

  34. Direct Mail: Send physical mail to potential customers.

  35. SMS Marketing: Send promotional text messages.

  36. Brand Ambassadors: Hire brand ambassadors to promote your product.

  37. Street Teams: Use street teams to hand out flyers and samples.

  38. Charity Events: Host or sponsor charity events.

  39. Community Involvement: Get involved in local community events.

  40. Workshops and Classes: Offer educational workshops or classes.

  41. Customer Surveys: Conduct surveys to understand customer needs.

  42. Market Research: Invest in market research to guide your strategy.

  43. Branded Merchandise: Create and distribute branded merchandise.

  44. Partnerships: Form partnerships with complementary businesses.

  45. Online Contests and Giveaways: Host contests and giveaways.

  46. Google My Business: Optimize your Google My Business profile.

  47. Yelp Advertising: Advertise on Yelp to attract local customers.

  48. LinkedIn Networking: Use LinkedIn for B2B networking and promotion.

  49. Pinterest Marketing: Use Pinterest to showcase your products.

  50. Instagram Stories: Use Instagram Stories for behind-the-scenes content.

  51. Facebook Groups: Create and participate in Facebook Groups.

  52. Twitter Chats: Host or participate in Twitter chats.

  53. Snapchat Geofilters: Use Snapchat geofilters for events.

  54. TikTok Challenges: Create TikTok challenges related to your brand.

  55. Clubhouse Rooms: Host discussions on Clubhouse.

  56. QR Codes: Use QR codes for quick access to your content.

  57. Business Cards: Hand out business cards at events.

  58. Flyers and Posters: Distribute flyers and posters in local areas.

  59. Billboards: Advertise on billboards.

  60. Radio Ads: Advertise on local radio stations.

  61. TV Ads: Create and run TV commercials.

  62. Magazine Ads: Advertise in industry magazines.

  63. Newspaper Ads: Place ads in local newspapers.

  64. Vehicle Wraps: Use vehicle wraps for mobile advertising.

  65. Event Sponsorships: Sponsor local events.

  66. Product Placements: Get your product featured in media.

  67. Networking Events: Host your own networking events.

  68. LinkedIn Ads: Run LinkedIn advertising campaigns.

  69. Twitter Ads: Use Twitter Ads to reach your audience.

  70. Pinterest Ads: Advertise on Pinterest.

  71. Instagram Influencers: Collaborate with Instagram influencers.

  72. Facebook Live: Host live sessions on Facebook.

  73. Instagram Live: Host live sessions on Instagram.

  74. YouTube Ads: Advertise on YouTube.

  75. Podcast Ads: Advertise on popular podcasts.

  76. Online Courses: Create and sell online courses.

  77. Customer Testimonials: Use testimonials in your marketing materials.

  78. Infographics: Create and share infographics.

  79. Interactive Content: Develop quizzes, polls, and interactive content.

  80. Landing Pages: Create dedicated landing pages for campaigns.

  81. Influencer Takeovers: Have influencers take over your social media.

  82. User-Generated Content: Encourage customers to create content.

  83. Online Auctions: Host online auctions.

  84. Membership Programs: Create membership programs with exclusive benefits.

  85. Subscription Boxes: Offer subscription box services.

  86. Virtual Tours: Provide virtual tours of your business.

  87. Behind-the-Scenes Content: Share behind-the-scenes content.

  88. Customer Loyalty Programs: Implement customer loyalty programs.

  89. Live Chats: Offer live chat support on your website.

  90. Augmented Reality: Use AR for interactive experiences.

  91. Virtual Reality: Use VR for immersive experiences.

  92. Voice Search Optimization: Optimize for voice search.

  93. Text-to-Speech Ads: Use text-to-speech technology in ads.

  94. Crowdfunding: Use crowdfunding to generate interest and funds.

  95. Eco-friendly Initiatives: Promote your eco-friendly practices.

  96. Ethical Marketing: Highlight your ethical and sustainable practices.

  97. Customer Appreciation Events: Host events to appreciate your customers.

  98. Mystery Shopping: Use mystery shopping to improve customer experience.

  99. Brand Storytelling: Tell compelling stories about your brand and its mission.

If you are overwhelmed by the amount of ways you can market your business and you want help understanding what are the best marketing strategies for you to execute, book a free consultation

See What Value You Get From A Marketing Consultation

Overview Of MiyakiZilla Marketing Consultation

The new way of marketing considers a MiyakiZilla Input and Output equation of marketing efforts and couples that with making sure you are spending time and money to be in front of your customer, so your marketing efforts don’t go to waste.

The Input and Output equation estimates how much time and money certain marketing will take, contrasting that with the sales potential of that marketing. This way you can understand your highest marketing return on investment.

To make sure your marketing is consistently in front of your customer, we must understand who your key avatar is and how we can get in front of that avatar either during the decision-making process or before the decision-making process.

Excited to solve the marketing problems within your business?  If so get get a free consultation!